Event Sales
Specialists
Empowering Event Organisers To Maximise Revenue and Retention.
Services
Full-cycle outsourced sales across exhibitor space, sponsorship, and revenue add-ons — handled personally from first contact to signed agreement.
Exhibitor Sales
Full-cycle exhibitor sales from target list to signed agreement. Outreach, qualification, pipeline management, negotiation, and close.
- ICP definition and target list build
- Multi-touch outreach (email, phone, LinkedIn)
- Qualification calls and needs discovery
- Pipeline management and CRM hygiene
- Negotiation and close
Sponsorship Sales
Structured sponsorship sales from package design to signed agreements. Identifying the right sponsors and managing the full sales process.
- Sponsor targeting and prospect research
- Packaging support and value proposition
- Tailored proposals and pitch materials
- Negotiation and signed agreements
- Post-close relationship management
Sales Readiness
Build the foundations before outreach begins. Audit your current sales position and build the infrastructure needed to sell effectively.
- Sales audit and gap analysis
- ICP definition and target market mapping
- Pitch deck and proposal templates
- CRM setup and pipeline structure
- Outreach playbook and messaging
Upsells & Revenue Add-ons
Maximise per-exhibitor and per-sponsor revenue through structured upsell programmes to your existing pipeline and confirmed participants.
- Speaking slots and content opportunities
- Digital add-ons (email, web, app placements)
- Onsite branding and signage packages
- Lead-gen and data products
How the Engagement Works
A clear, repeatable process from first contact to signed agreement — with full visibility at every stage.
See Full ProcessDiscovery & Targets
Align on event, ICP, house accounts, and commercial terms before outreach begins.
Outreach & Follow-up
Structured multi-touch sequences to qualified prospects across your target markets.
Qualification & Proposals
Needs discovery, package matching, and tailored proposals for each prospect.
Negotiation & Close
Handling objections, finalising terms, and securing signed agreements.
Reporting & Handover
Weekly pipeline reports, forecast updates, and clean handover notes throughout.
Commission-Aligned
- Commission typically based on net cash received
- Clear attribution and agreed house accounts
- Weekly pipeline reporting and forecast
Founder-Led Delivery
I'm Chris — a results-driven commercial operator with international experience across the events and hospitality sectors. I built Harris Macaulay to help organisers sell more exhibitor space and sponsorship with a clear process and transparent incentives. Every engagement is handled personally. No account managers, no handoffs.
About Chris