From Kickoff to Close
Designed for event organisers who need revenue support without the overhead of a full internal sales team.
Built for Event Organisers
This service is designed for event organisers — B2B and B2C — with a strong event proposition who need structured, accountable sales resource to convert it into revenue.
Whether you are launching a new event, entering a new market, or scaling an existing programme, I act as a senior extension of your commercial team without the overhead of a full internal hire.
You are a good fit if you...
- Run or are launching a conference, trade show, summit, or consumer event
- Need to sell exhibitor space, sponsorship, or both
- Want senior sales execution without a full-time hire
- Value clear attribution, clean reporting, and direct communication
- Are entering a new market or geography
How the Engagement Is Structured
A consistent framework from kickoff to handover with full transparency at every stage.
Kickoff
Align on event, ICP, house accounts, commercial terms, and outreach approach.
Outreach
Structured multi-touch sequences to qualified prospects. Ongoing throughout.
Pipeline
Active management of all live opportunities including qualification, proposals, and follow-up.
Reporting
Pipeline status, forecast, next actions delivered every week without exception.
Handover
Clean handover notes, CRM records, and documentation at close of engagement.
Full Visibility, Every Week
You will never be left wondering what is happening in the pipeline. Weekly reports cover everything you need to make informed decisions.
Commission-Aligned, Transparent
Commercial terms are agreed upfront and kept simple. The structure is designed to align incentives.
- Commission typically based on net cash received
- Clear attribution and agreed house accounts before outreach begins
- Optional setup fee for Sales Readiness engagements
- Terms agreed in writing before any work commences
Frequently Asked Questions
Attribution is agreed in writing at the start of every engagement. We define which accounts are mine to prospect, which are house accounts reserved for your team, and how any overlapping leads are handled. This is documented clearly before outreach begins, so there are no disputes later.
Yes. House accounts are agreed and documented before outreach begins. These are accounts your team owns or has an existing relationship with. I will not prospect into them, and commission is not payable on house account revenue unless otherwise agreed.
Typically within one to two weeks of agreeing terms. The kickoff process is straightforward. We align on the event, ICP, house accounts, and commercial terms, and then outreach begins. I aim to be prospecting within the first week of engagement.
I have experience across international markets including the UK, Europe, Middle East, Asia, and North America. I am comfortable working across time zones and with international prospect lists. If you are entering a new geography, I can help build the target list and outreach approach from scratch.
Primarily outbound with structured, multi-touch prospecting to qualified target lists. If you have inbound leads or warm enquiries, I am happy to handle those too. All leads regardless of source are tracked and reported in the weekly pipeline update.