Services
Full-cycle outsourced sales for event organisers — handled personally from first contact to signed agreement.
Exhibitor Sales
Full-cycle exhibitor sales from target list to signed agreement. I handle outreach, qualification, pipeline management, negotiation, and close — acting as a senior extension of your commercial team.
Ideal for organisers who need experienced sales execution without the overhead of a full internal hire, or who are entering a new market and need structured outreach from day one.
- ICP definition and target list build
- Multi-touch outreach sequences (email, phone, LinkedIn)
- Qualification calls and needs discovery
- Pipeline management and CRM hygiene
- Negotiation and close
Sponsorship Sales
Structured sponsorship sales from package design to signed agreements. I work to identify the right sponsors, and manage the full sales process through to close.
Suitable for organisers launching a new sponsorship programme or looking to grow an existing one with dedicated senior resource.
- Sponsor targeting and prospect research
- Packaging support and value proposition development
- Tailored proposals and pitch materials
- Negotiation and signed agreements
- Post-close relationship management
Sales Readiness
For organisers who need to build the foundations before outreach begins. I audit your current sales position and build the infrastructure needed to sell effectively.
Best suited to organisers launching a new event or entering a new market who want to start with a structured, professional approach from day one.
- Sales audit and gap analysis
- ICP definition and target market mapping
- Pitch deck and proposal templates
- CRM setup and pipeline structure
- Outreach playbook and messaging framework
Upsells & Revenue Add-ons
Maximise per-exhibitor and per-sponsor revenue through structured upsell programmes. I identify and sell incremental products to your existing pipeline and confirmed participants.
- Speaking slots and content opportunities
- Digital add-ons (email, web, app placements)
- Onsite branding and signage packages
- Lead-gen and data products